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How Not to Ace Self-Publish Promotions

Confessions of a Social Media Clueless, Self-Published Fictionista!

Ah, the glamorous life of a self-published author. Picture me, reclining on a sun-drenched chaise lounge, a piña colada in hand, as my latest bestseller rakes in six figures an hour. Except, instead of that, I’m hunched over my laptop, squinting at the latest social media algorithm update like it’s written in Klingon.

You see, I’m a writer. A wordsmith, a weaver of tales, a bard who can spin a yarn so captivating, it’ll make you forget about the laundry pile Mount Doom looming in the corner. But when it comes to the digital dance floor of social media, I’m Bambi on roller skates. Sure, I can write a protagonist who slays her enemies like nobody’s business, but ask me to create an “engaging Twitter thread” and I’ll stare at you like you’ve sprouted wings and offered me a ride to Mars.

Being a self-published author is like playing a one-man band in a mosh pit. You’re the CEO, the marketing director, the editor, the cover designer, the janitor, and sometimes, the therapist for your book’s fragile ego after a lukewarm Goodreads review. And all this while juggling your “real job,” the one that actually pays the bills (and funds your caffeine addiction that fuels those late-night writing binges).

But hey, I wouldn’t trade this crazy ride for anything. Sure, I may spend hours trying to figure out how to craft the perfect Instagram post, only to have it swallowed by the algorithm abyss, never to be seen again. I may tweet like a grumpy retiree lost in the land of emojis. And yes, I might accidentally schedule a Facebook Live at 3 am because, well, sleep is for the weak (and those who understand time zones).

But there’s a certain thrill in this DIY publishing rodeo. Every book launch is a victory lap, every positive review a gold medal, and every reader who connects with your story is a tiny confetti explosion of joy in your otherwise Excel-sheet-filled world. We self-published folks may be social media minnows, but we’re a scrappy, passionate bunch, fueled by a love for words and a caffeine IV drip.

So, to all the fellow authorial adventurers out there, navigating the murky waters of self-promotion: chin up, keyboard warriors! Embrace the awkward hashtags, the accidental live streams, and the inevitable typos. Because even if you’re tripping over your own digital shoelaces, at least you’re doing it with a story to tell. And who knows, maybe one day, your bumbling efforts will stumble upon that elusive “buzz,” sending your book rocketing to the top of the charts. Or, at the very least, you’ll provide endless entertainment for your fellow writerly comrades.

Remember, the only way to fail at something is to give up. So keep writing, keep learning, and keep hitting that “publish” button, even if your social media presence makes a confused squirrel look tech-savvy. Because in the end, it’s the stories that matter, not the fancy algorithms. And who knows, maybe your quirky charm and genuine voice will be the very thing that resonates with readers in this ever-changing digital landscape. Now, if you’ll excuse me, I have a date with a thesaurus and a very strong cup of coffee. The publishing rodeo awaits!

P.S. If you have any actual social media tips, please send help. My inbox is open, and so is my desperate heart.